I’ve heard of people using adwords ads to drive traffic to their eHow articles.  I’ve always wondered about this so I’m giving it a try.

The basis for this experiment is one of my articles that is now earning about 5 cents per view, which is great by the way.

It’s targeting a very high paying keyword.

Now, running an ad based on this keyword is quite stupid since I’ll be paying very high for a click as well.  So what I did is found some related keywords that are real cheap, about 10 cents per click.

So now I have an ad, which will cost me 10 cents per click targeting my article which gets about $12 per click.

This has been going for about a week now and I’ve received 4 ad clicks (I’m bidding low for views).  My article has earned money 3 days in the last week.

The idea here is that a reader who clicks my ad is a proven ‘clicker’ so I think there is a high probability of the person clicking an ad on my article page too.

I’ll run this for the month and see what the final totals are.  Since eHow doesn’t report clicks it’ll be real difficult to judge the true results of my ad, I’ll just look for higher earnings than usual.

If this works out I have 4 other articles that have earnings in the 5 cents per view range that I’ll run ads on too.

I should say that I’m not a big fan of the ‘pay money to earn money’ club.  But this article is targeting a keyword that has some fierce competition so I need to get more views to maximize my earnings.

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