There are some people that believe tweaking, or fixing old articles is a waste of time.  You’re better off just writing a new article.

Personally I don’t agree with this.  As many of you know it can take as much as an hour to go through the article writing process correctly.  From doing research, typing and getting photographs the time can really add up.  Let’s not even get into promoting the new article, then waiting 2 or even 3 months for it to age.

This article writing tip concerns how to tweak old, non-earning articles to potentially get some money from them.

If you read my ‘Selecting Keywords‘ series than you know that each article should target two keywords, one for traffic and one for revenue.

I believe there are two reasons an article can fail.

1. Either the article just isn’t getting views (a traffic keyword problem)
2. Nobody is clicking on the articles ads (a revenue keyword, ad targeting problem)

If #1 is your issue, and you can tell this by the number of views it has, for example.  If the article has 48 views and made 22 cents the traffic keyword is your problem.  Use the SEO keyword tool here and check the density.

If the density is good then search for your keyword on Google, perhaps the competition is just too high.  Either way, adjust the density, or the keyword itself to correct this.  Try real hard not to change the article title as you will lose any back links or indexing if you do.

Now, if #2 is your issue, your article has 2300 views and made 2 cents, then clearly your earning keyword is off, or there are no relevant ads on the page, look at the article and decide what the problem is and fix it.

Keep this in mind, as long as you do not change the article title you will not lose any back links or indexing that the article has.

Personally I believe that re-tooling a failed article is a more efficient use of time then going and writing a new one from scratch.  I re-tooled one of my December articles last month and it is now in my top 10 earner list.

If anyone has any other article writing tips I’d love to hear them! especially if you have any experiences, positive or negative on rewriting old articles.

Possibly Related Posts:

• A reader needs some help…
• Article Writing Tips | Avoidable InfoBarrel Blunders – Part 1
• Article Writing Tips | Adding Photos to your InfoBarrel Articles
• Use Adsense Channels to Track your Articles
• Article Writing Tips | A startling Xomba discovery!