This is a new keyword tool for you to use.  It comes from Microsoft Adcenter.  Actually it’s not a new keyword tool, it’s been around for a while.  It’s called the Commercial Intent Tool, you can find it here.  It’s just another weapon in my arsenal of profit.

Basically, the way it works is you type in your intended keyword and the keyword tool will give you the ‘Commercial Intention’ of it.

In simpler terms, it’ll tell you if people who are searching for that keyword are looking to buy something, or, more importantly, likely to click an ad.

I find this keyword tool useful for when I’m trying to decide on which keyword to use as my traffic keyword in an article, I always choose the one with the highest commercial intent.

Here’s some examples of how it works.  Lets say I write an article about barbecue.  Should I use barbecue as my traffic driver?  Lets see…

Ooowee, not many clickers with this keyword...

Hmm, .61, not good at all.  Probably not many clicks with this keyword.  Let’s plug  ‘barbecue grill’ into the keyword tool…

Better, but still sucks..

A little better, but still not what I’m looking for.  How about ‘cheap barbecue grill’

This is much better! I found my keyword!

Holy crap!  .98, you really can’t get much better than this.  This is the keyword I should use as my traffic driver.  Certainly the people arriving at my article are looking to buy and that means more clicks and Amazon sales, and you know what that means… Mo’ Money!

Obviously you need to find a balance between traffic and intent.  If a keyword with an intent of .80 gets 60k hits a day it’s probably better than one with a .90 intent that only gets 15k hits a day.

Use this keyword tool to decide on like traffic keywords, sometimes there is an amazing difference.

If you can get high traffic, high intent keywords you WILL get more clicks!

Let me know what you think of this keyword tool and if it makes a difference in your keyword choices and income.

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