This is the last part of my series on what makes people click ads, and, in my opinion one of the most important.

Once I realized this reason for clicking ads, I completely changed my eHow strategy, and this is immediately apparent if you look at my article list in November 2008.  In fact you can actually see the day I implemented it.

Once I did this my earnings took off, those first few articles are now my top earners, in fact every article I wrote that starts with ‘How to Buy….’ has earned money, with NO exceptions.

What is this frame of mind??  consider the following article titles:

1. How to Save Money on a New Coat
2. How to Buy the Best Coat at the Best Price
3. How to Cook a Great Onion Soup
4. How to Unclog a Sink

Consider the mindset of the person clicking a link to go to read your article.

1. This person is interested in saving money, in fact that’s the first capitalized word in the article title, will he click an ad?  Maybe, maybe not, he’s there to save money so unless the ads specify saving money you probably won’t get a click.
2. Hmm, I think a person reading this article is there because he’s ready to BUY something,  if the ads are relevant, you’ll probably get a click.
3. A recipe.  Let’s look at this..  This person probably wants to make some soup but doesn’t have a recipe.  He wants to log in, read (maybe print) a recipe then head to the store.  Not much click possibility here.
4. This guy’s sink is clogged, again, get some directions print them out and leave.  Higher possibility of getting a click if there are plunger and other REVIEW ads on the site.  Remember he isn’t going to order a tool then wait a week for it to arrive while his sink is clogged.

Now, armed with this mindset information you can still make adjustments to your article content to get clicks.  For recipe articles, mention some great pot/knife/stockpot or whatever to get a relevant ad on the page, in fact, say you use it, mention reviews to try to get a relevant ad.  Best thing to do is put a picture (from Amazon, remember the computer setup article?) Pick out a great seller and put it in the caption.  For the saving money article mention coupon code sites to get an ad on your page.  And finally for the sink article mention a specific product type and reviews to get a review site ad on the page the reader might check before he heads off to the store.

Is he there to buy?  To read reviews?  To get instructions?  To print something out and leave? Visit your article AFTER you publish it, if the ads are wrong include some more or new keywords, it only takes one to get an ad to show, and if you don’t believe me just look at this page.  I mentioned electric shavers in a post last week and my sidebar is full of ads!

I’ll also mention that, for me anyway, I’ll find a nice keyword and after thinking about it I’ll just not use it because I feel the article will not evoke many clicks.  I’m a BIG BBQ nut and can put dozens of barbecue recipes and tip articles up but I haven’t because I don’t feel they’ll earn money.

So, to summarize this whole ‘Why do people click’ series do the following…

• Gain trust by providing quality content
• Make sure there are relevant ads on the page
• Try to get review sites or other interesting links on the page, either in the resource section or in an ad
• Engineer something click able based on the visiting readers intentions by manipulating keywords

If you have any comments or suggestions please let me know!  Any additional ideas on why people click ads?

Possibly Related Posts:

• December Earnings Updated
• A New Keyword Tool | Detecting Commercial Intention
• What Makes People Click? – The Easy Way Out
• What Makes People Click? – I found it!!
• What Makes People Click? – The Curiosity Factor