This is the fourth part of the “Why do people Click” , the boredom/excitement factor.

After a while even the most avid Internet surfer gets bored, when that happens they either log off, or start clinking on links to see where it will take them, or perhaps to visit sites they’ve never gone to before.  Now for the person who paid for the ad this is bad, as it probably doesn’t generate many sales.  But for us this is good since we get paid on the click.  I actually clicked on something this morning, I saw the eHow earnings haven’t updated yet so I cruised around to kill time, ending up on a site that I normally wouldn’t have gone to.

When I first started thinking about this reason for clicking I felt there was nothing we could do to influence this type of click.  After all, I can’t make somebody bored or excited in a few hundred word article.

Then I kind’ve realized that the reason behind the click wasn’t important, what the click is really is just an ‘easy out’  You see, in the end there are only four ways a person can leave your page:

1. Type a new address into the address bar
2. they can click on something
3. Hit the Back Button
4. Choose one of their bookmarked sites

Now if you look at #2, click on something.  One of the things we can do is to give the reader that ‘easy out’ I mentioned earlier.  A trustworthy, low risk exit.  I do this in my articles already and didn’t even realize it. 

In lot’s of my articles I’ll put an affiliate store link with the (well known) store name.  After all, nobody is really afraid to click on a Macys or Amazon link.

Word of warning though, do NOT put an ‘out’ link that gives you no earnings, or potential earnings.  Putting a generic link to say, Sears.com, will get lots of clicks, but you won’t know about it because it’s not your affiliate link.  I see LOTS of ehow’ers making this mistake.  Putting non-monetized links in the resource section of their article.  If you mention a site in your article, let the ad generator put the link on your page.

As far as the excitement aspect of the ‘out’ click, you can write an article on something that isn’t generally accessible by the average person.  For example, writing an article titled ‘How to Rent a Ferrari’ will probably get lots of views, and maybe some clicks on ads about renting a Ferrari, if only to see how much it costs.

So, to summarize…  Provide a monetized, low risk easy way out for your readers.  Whether it’s a safe out for a bored person, or an exciting, ad or affiliate link.

Possibly Related Posts:

• December Earnings Updated
• A New Keyword Tool | Detecting Commercial Intention
• What Makes People Click? – Why are they there
• What Makes People Click? – I found it!!
• What Makes People Click? – The Curiosity Factor